Available to order now from Waterstones, Amazon and more
Business Unusual
“One of the defining business books of our times”
Prof. Tomas Chamorro-Premuzic
Discover the anticipated new book by best-selling author, Nathalie Nahai
Drawing from cutting-edge research and real-world case studies, discover how to communicate your values and develop a future-proof brand that people believe in
What will you get from this book?
1 & 2. Consumer behaviours
How consumer behaviours are evolving and what’s driving these changes
3. The power of purpose
The shift from hedonism to eudaimonia and what it means for business
4. Leadership & 4 Cs
How to build attachment and deepen the people-business relationship
5. Values & virtue-signalling
How to avoid woke-washing by identifying and expressing your values
6. Resonant communication
Techniques to build empathy & effectively transmit emotion
7. Rupture & repair
Strategies for recovery & reconciliation when things go wrong
8. Going virtual
Dealing with discomfort & psychological safety in a virtual world
9. The great reset
Place, purpose & the war for talent